Now that it’s official that Yahoo! has bought Tumblr, who uses the social networking website?
“ Only 6% of Internet users surveyed in late 2012 reported using Tumblr, versus two-thirds for Facebook.” – Pew Research Center
I have used Tumblr from time-to-time, mostly as an experiment. Tumblr is more of a visual platform and content should be shared in a visual way.
Tumblr is an excellent way to connect with younger audiences. According to Pew Research Center, Tumblr is most popular among young adults.
What makes Tumblr important in news production is the loyalty of the users of the website. There was a lot of backlash of the idea that Yahoo! was thinking about buying out the social network. Tapping into this loyalty can bring in younger audiences to digital and on-air news products and establish trust with these viewers. If the audience isn’t coming to you, sometimes it’s best to go to the audience. Understanding how Tumblr operates and how to utilize it will be crucial to a news organization’s success.
Yahoo! announced the purchase of Tumblr for $1.1 billion in cash on Monday.
Do you use Tumblr?