Tag Archives: Blogging

Blogging, SEO and Your Business

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Posted by Joe on December 19, 2009 – 4:24 pm
Filed under Rant, Tips

Blogging

Photo by: Bright Meadow

We have all been to websites who have the last updated year of 1995. Don’t be that person. Google and other search engines are constantly looking for websites with fresh and new content. If you own a website you may want to consider creating a blog for yourself. You’ll not only help yourself in the search engine battle but you’ll also be able to show your knowledge.

Some companies fear that by making or creating a blog that they will look less professional. However, I don’t think that will be the case. I think people are looking for blogs and new ways that they can interact with companies and businesses. Business owners should welcome the idea of customer interaction and would benefit from not only blogging but social media.

Blogging can be unprofessional, but so can your website. It doesn’t matter what your website really looks like (as long as you don’t have a white background with light gray text) but the content that your website provides.

START BLOGGING

Organize. Develop an idea of what you want your blog to talk about. If you’re a company that engraves things you may want to talk about the history of the company, how you engrave (and other how to articles) or possibly sales. Don’t talk about things that are unrelated to your website or your personal life as this will draw people away from your blog and your company. It will also make your blog seem unprofessional. Unrelated topics and personal life issues should be left to a personal blog unless it has relevance to your business. Also make a decision on who you want to update your blog – workers, management or just you.

Update. Don’t just update your blog, update it often. The more you update the higher your website will go in the search engines.

Encourage Feedback. One of the many features of blogging is the ability to get feedback on what you write. This is good because as a business owner you want to get feedback for your sales and your company.

Help me Make a Difference!

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Posted by Joe on November 12, 2009 – 1:20 pm
Filed under Joe's Life, Making a Difference

I just recently joined a website called Bloggers Unite which allows bloggers to promote a cause on their blogs. The way it works is on the day of the “cause” members of Bloggers Unite will blog about the specific cause to raise awareness on the cause. Each time a new cause comes up on the website I will update the banner on the right to reflect the new cause.  I don’t want any of the causes to become lost as a new cause comes up so  I will create an archived page for past causes so you can access the cause in the future.

I want to do this to help make a difference and raise awareness. Sometimes we get caught up in things in our own lives and we don’t realize what is happening around us. I’m guilty of this – most of the time it’s worrying about college, jobs, personal life issues that sometimes we lose sense of other things that are going on around us.  In certain circumstances, we don’t realize how bad the situation really is.

Being a journalist, I have the ability to communicate with a large group of people. By blogging about these various causes, I hope to reach many people and raise awareness of these issues. Web designers know to put the most important stuff “above the fold” – just like in newspapers. If you don’t read anything else on my site – I want you to read the “Make a Difference” portion of the sidebar.

If you don’t donate to the cause – which I hope all of you do then please, please, please pass either the posts I write on the issues or direct them to the organizations website. All you have to do is copy and paste a link into an email, AIM message, Facebook/Twitter status. That simple action could help someone!