Smartphone enable us to connect and communicate with the world anywhere, anytime. For many of us, we are using our phones to search for information on the go, at home, and at work.
It’s important to make sure your website is not only easy to read on mobile, but also searchable. According to a Google and Nielsen study, “on average, each mobile search triggers nearly 2 follow-up actions.” This make mobile search important for your business. If you can connect your visitor with the information they are seeking you are more than likely going to get them to engage in your brand and products.
Here are some tips on maximizing mobile search on your website:
- Make Sure Your Website is Mobile-Friendly. First, make sure you have a mobile version of your website. Nothing is more frustrating for a user if your website isn’t formatting properly on their device. I recommend using responsive design, which saves time when designing for the web. Learn more about responsive design and how it can benefit your business and site.
- Do not aggregate your traditional site to your mobile website. This doesn’t mean that the content is different, but it should be written differently. The way we consume content on a mobile device is different than how we consume content on our computers. Content on mobile devices should be short, to the point and have graphics/photos to accompany content.
- Write Conversational. Smartphones enable us to ask our phones questions. We don’t write the way we speak and we don’t speak the way we write. By writing content for mobile devices conversationally, you will make it easier for search engines to pick up your articles.
- Keep Search at the Top of Your Mobile Site. When create a mobile website layout, make sure you put search at the top of the mobile site. This should be followed by your logo, navigation and contact information.
- Be Found in Search Engines. SEO is a huge factor in searching on mobile devices. Just like a traditional website you want to be producing high quality, fresh content on your mobile site. Google recently made a significant change to their search algorithm. The update called Hummingbird takes mobile and voice searching into consideration.
- Anticipate Questions, Answer them. Anticipate questions your visitors may be asking and answer them. For example, if you’re a restaurant visitors may be wondering what’s on the menu, how late are you open, what are your specials, etc.
How does mobile play a role in your business?
Photo by: Phil Roeder