Over the past couple of weeks we have seen the Harlem Shake catch the Internet by storm. And one Harlem Shake video isn’t flying with the FAA:
Social media offers the same opportunities to the “average joe” as it does to celebrities. While social following will determine how much reach and legs your video will get, the content of the media is more important.
Tips on how multimedia goes viral on the web
Video Content. The content of the video is one of the most important things to help your video to go viral on the web. Knowing your audience and community standards is essential to helping your video go viral. Looking at what videos have gone wild they are usually outrageous, crazy, and things people love and care about. For example, dances like the Harlem Shake or Gangnam Style
Community Involvement. The Harlem Shake allows people to participate in the “campaign or event.” This allows people to engage themselves into the cause or campaign. The ability to engage in a particular event or campaign is a vital piece to help make a particular video go viral.
Share Factor. Social networks help propel videos and other content to new levels. Getting the media into community distributors is key to getting your content shared across various social networking platforms.
Story Telling. Compelling and good stories that tug at our heart strings, make us laugh, or smile will make it more likely to shared.
Typically viral videos go viral for a weeks and then die down.
What are some of your favorite viral videos?
Photo by: by rahego