No matter what your industry is, social media is an excellent customer service and sales tool. Your social media accounts connect you to the online world.
Look at these stats:
- There are 250,000,000 Tweets per day1
- 100,000,000+ active users on Twitter2
- There are more than 800 million active users on Facebook3
- Foursquare has around 15 million people worldwide4
Your company has the potential to reach there large amounts of people on multiple social media platforms. By utilizing this potential here are some tips to maximize social media experience for your customers:
- Personalize. Make each customer feel special and that you are addressing their questions or concerns. Imagine how you feel when you receive excellent service from a company.
- Stay true to your identity. Your imagine online should not contradict your imagine offline. Complement your online identity and offline identity by advertising and promoting services, products, and promotions. Engage in market research for your company by polling and asking questions about current or potential products or services.
- Listen and observe. People will talk about your service or product. Google search your company, product, or service and you’ll find a whole list of websites. You can also search social media websites to see what people are talking about on that platform. Engage, but also take some time to read what people are saying.
How are you maximizing your customer’s social media experience at your business?
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