Website Goals and What I’m Working On

New goals shouldn’t have to wait until New Year’s. So I’m announcing some today.

Becoming More Active on Vine, Instagram

By the end of the year I’d like to have this many posts on Vine and Instagram:

Instagram: 35 posts → 70 posts

Vine: 3 posts → 15 posts

Video is important and my goal is to increase the number of videos I am posting on my website and blog. This, I’m hoping, will make the site a bit more engaging for my readers.

Interactive Portfolio

Right now, I’m working on making my portfolio more interactive and engaging. I’m rebuilding from the bottom up a new website to host all of my best work. I’m hoping to have this completed sometime during the first or second week in December.

I’m also working on making my portfolio easier to read and navigate on mobile devices.

Rebranding

I also plan on mixing up post types and including more articles about digital and social media. I am also looking to increase the number of unique interview stories. My first one will be posted tomorrow morning.

All social media and SEO strategy and analysis articles will now be posted on www.pixelinsights.com.

 

 

 

 

Thanksgiving and Black Friday Hours 2014 Edition

Thanksgiving and Black Friday Hours 2014 Edition

A guide to when stores are opening on Thanksgiving and Black Friday.

You can search for a particular store by scrolling or searching. Check specific stores, even hours specified, for the most updated opening/closing times for each store.

Data: Each Store

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<iframe src="http://www.joegullo.net/interactive/thanksgivingblackfridayhours.html" width="600" height="2450" frameborder="0" scrolling="no" seamless=""></iframe> Data: Each Store / Created by: Joe Gullo. 

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Your Thoughts

As more and more stores open earlier and earlier for holiday sales, do you think they should be open on Thanksgiving? Weigh in by taking the poll below:

Number of Unauthorized Immigrants by State

President Obama announced an executive action, in an address to the nation, to fix the nation’s broken immigration system last night.

Under the president’s executive order, the United States will:

  • We will build on our progress at the border with additional resources for our law enforcement personnel;
  • We will make it easier and faster for high-skilled immigrants, graduates, and entrepreneurs to stay and contribute to our economy, as so many business leaders have proposed;
  • We will take steps to deal responsibly with the millions of undocumented immigrants who already live in our country.

“What makes us Americans is our shared commitment to an ideal — that all of us are created equal, and all of us have the chance to make of our lives what we will,” President Obama said in his address to the nation on Thursday.

House Republican Conference Chair Representative Cathy McMorris Rodgers (R-WA) responded to the president’s address:

“The President articulated his plan to act unilaterally on one of the most significant issues facing America: the future of 11 million undocumented immigrants in our country. His decision to act alone blatantly disregards the will of the American people: for their elected leaders to work together and enact effective, long-term solutions that make people’s lives better.

Rep. Rodgers also stated that America needs a permanent solution and not a quick fix to the immigration issue.

A Look at Authorized Immigration Across the Country

A report by Pew Research Center found that unauthorized immigration totals rose in 7 states and fell in 14.

The states that saw an increase: Idaho, Nebraska, Florida, Virgina, Pennsylvania, Maryland, and New Jersey. The states that saw decrease were Oregon, California, Nevada, Arizona, New Mexico, Colorado, Kansas, Ilinois, Indiana, Kentucky, Alabama, Georgia, New York, and Massachusetts. All other states didn’t see a change in unauthorized immigration totals.

Click on a state to see

Data: Pew Research Center

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<iframe src="http://www.joegullo.net/interactive/unauthorizedimmigrantsbystate.html" width="600" height="450" frameborder="0" scrolling="no" seamless=""></iframe> Data: Pew Research Center / Created by: Joe Gullo. 

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Do you support President Obama’s executive order on immigration reform?

Owen Swipes Lego Man Off the Table

For some reason Owen does not like Lego Man and always seems to knock it off the table. Check out this Vine:

You Could Be Losing Money By Outsourcing Comments

You Could Be Losing Money By Outsourcing Comments

You could be losing money by outsourcing comments to sites other than your own.

According to Social Times, a report by Spot.IM, SimilarWeb, and AdClarity released data “showing that digital publishers could be leaving around 30 million ‘on the table’ by not optimizing social interaction on their website.”

For this reason, I’m not quite sure why Reuters is choosing to abandon their commenting feature on their website.

Community Building on Your Website

It’s tempting with the rise of social media to drive conversations on these platforms. While you should do that, you should also shift attention to your building and managing communities on your website.

By having a commenting section on your website it allows for:

  • Stronger ties with your community
  • More control over your community – you’re not at the whim of social network.
    • Think about this, if a social network disappears tomorrow where will your customers go for your community?
  • Higher engagement and recollection of your brand.
  • Our ultimate goal is to have them arrive at our site anyway – community building there is a must.

Social media websites are a community of users, but a community on your website is built around your brand.

The bottom line: focus on your website’s community first then on your social media communities. They are not interchangeable and should not replace one another. They both have strategic places in your brand’s digital strategy.

Report: Mobile Bumps TV As American’s First Screen

Report: Mobile Bumps TV As American’s First Screen

Where’s the remote? For many Americans it’s collecting dust somewhere under the coach cushions.

A report by Flurry found that mobile is now American’s first screen. While the report doesn’t indicate that mobile has turned off the TV completely, it does show, not surprisingly, competition in the living room.

US Daily Average (Min)

Data: Flurry

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<iframe src="http://www.joegullo.net/interactive/charts/timeonmobilevstv.html" width="600" height="450" frameborder="0" scrolling="no" seamless=""></iframe> Data: Flurry / Created by: Joe Gullo. 

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Mobile is not only the first, but more people are spending more time on it. According to Flurry, time on mobile devices in the US grew by 9.3%, from 2 hours and 42 minutes to 2 hours and 57 minutes, in the past 9 months. Time watching TV was steady at 2 hours and 48 minutes.

Do you spend more time on your mobile device than you do watching television?

Nielsen to Listen in on What You’re Watching on Netflix, Other Video Streaming Services

Nielsen to Listen in on What You’re Watching on Netflix, Other Video Streaming Services

Nielsen will begin tracking viewership of video streaming services like Netflix and Amazon Prime in December, according to Mashable.

Nielsen plans to track viewership through their own boxes that use to pull data from. The Wall Street Journal reported that Nielsen will use a “Shazam-like audio recognition” to track what users are watching.

This means anyone who uses a Nielsen data device will be subject to tracking.

This information is valuable and helps paint a picture of how users are watching television and content online. However, this will raise privacy concerns like what other information aside from video streaming viewing will Nielsen be collecting?

Mashable says Nielsen will be doing this tracking without the consent of Netflix and Amazon Prime – so it’ll be interesting to see how they respond to the Nielsen tracking.

What do you think?

Is Your Site Mobile Friendly? Google Will Now Let Mobile Searchers Know

Is Your Site Mobile Friendly? Google Will Now Let Mobile Searchers Know

Google is now letting mobile searchers know if a website is mobile-friendly. The search engine will now add a label to mobile-friendly websites in their search results.

According to Google, they are “making it easier for people to find the information that they’re looking for.”

A page is eligible for the “mobile-friendly” label if it meets the following criteria:

  • Avoids software that is not common on mobile devices, like Flash
  • Uses text that is readable without zooming
  • Sizes content to the screen so users don’t have to scroll horizontally or zoom
  • Places links far enough apart so that the correct one can be easily tapped

To see if your website meets the eligible criteria visit Google’s Mobile-Friendly Test website.

Google says they are experimenting with using the mobile-friendly criteria as a ranking signal.

What Happens in a Twitter Minute?

With Twitter being one of the top social networks, what happens on the site every minute?

WhoIsHostingThis calculated how many tweets, video l inks shared, money made in revenue, new accounts, Timeline views, and other statistics.

Check out the stats in the infographic below:

What Happens in a Twitter Minute? - Via Who Is Hosting This: The Blog

Source: WhoIsHostingThis.com

Gobble, Gobble! Turkey Stock, Production Lower This Year

Gobble, Gobble! Turkey Stock, Production Lower This Year

Gobble, Gobble! Turkey stock and production is lower this year.

According to the USDA, turkey production for the first nine months of 2014 is down 3.3 percent from the same period in 2013.

Here’s a look at turkey stock in the United States over the last decade.

Data: USDA

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<iframe src="http://www.joegullo.net/interactive/charts/turkeystock2004-2014.html" width="600" height="450" frameborder="0" scrolling="no" seamless=""></iframe> Data: USDA / Created by: Joe Gullo. 

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With turkey production and stocks being lower this year, there is an increase in wholesale turkey prices. The USDA says:

“The October price for whole frozen hen turkeys on the wholesale market was $1.16 per pound, the highest monthly price in 2014, and 9 percent higher than a year earlier. The average wholesale price for frozen whole hen turkeys during fourth-quarter 2014 is projected to range from $1.12 to $1.16 per pound, up 9 cents per pound from the fourth-quarter average in 2013.”

While wholesale prices of turkeys are increasing, The Associated Press reports that consumers will not necessarily see a price hike for their Thanksgiving turkey.

Have you noticed the price of turkeys to be more expensive this year than last year?

Photo by: USDA