Facebook announced an update to News Feed rankings Tuesday.
Facebook says the News Feed update “will show more relevant news and what their friends have to say about it.”
The rankings will now pay closer attention to high quality content and how often articles are clicked on from News Feed on mobile. The rankings of an article will be ranked based on mobile clicks, but users will be able to see links to these articles on both desktop and mobile platforms.
“To complement people’s interest in articles, we recently began looking at ways to show people additional articles similar to the ones they just read,” Facebook said. This will allow people to see related articles under the original posts.
The new update will also bump up posts to highlight stories with new comments. This won’t happen to all stories, but it will occasionally resurface posts with new comments from friends. Prior to this updates, posts would get buried after someone reads it, thus not showing any comments on the story after it was initially read.
What do you think about these News Feed changes? Do you think they help or hurt engagement on Facebook?
Image by: Facebook