Average Halloween Spending Per Year

Average Halloween Spending Per Year

With Halloween being one of the fastest growing holidays, how much are Americans spending on Halloween this year? According to the National Retail Federation (NRF), total spending on Halloween this year will reach $7.4 billion. “There’s no question that the variety of adult, child and even pet costumes now available has driven the demand and popularity of Halloween among consumers of all ages. And, with the holiday falling on a Friday this year, we fully expect there will be a record number of consumers taking to the streets, visiting haunted houses and throwing…Read more
You Can Now Search With Emojis on Bing

You Can Now Search With Emojis on Bing

Emojis help add some flavor to our text messages, tweets, and comments. Now Search Engine Bing allows you to search using emojis on Bing. Bing says with this new feature, you can search using an emoji and Bing will return results based on the semantic meaning of the emoji. You can use one emoji,multiple emojis, and mix them with words in searches. Are Emojis Replacing Text? Back in June, I wrote an article on whether emojis are replacing text. I argue that emojis are like texting shorthand (LOL, TTYL) and will slowly replace words. At…Read more
Report: Facebook Primary Social Channel to Share Content

Report: Facebook Primary Social Channel to Share Content

Social networking websites allow us to not only connect with our friends, family, and brands, but they also allow us to post and share content. According to eMarketer, 55% of Millennials and 70% of total Internet users shared content on Facebook. Twitter was the second most shared social network both for Millennials and all interent users. Data: eMarketer Add this to Your Site <iframe src="http://www.joegullo.net/interactive/charts/socialnetworkposting.html" width="600" height="450" scrolling="no" seamless=""></iframe> Before embedding, please read the terms of use. The results indicate that Millennials are more likely to share content across multiple platforms, including email.…Read more
How People Are Searching For Ebola

How People Are Searching For Ebola

Searching for information is a way scientists and health officials can track human behavior and even health conditions. Google and the Centers for Disease Control and Prevention (CDC) have teamed up to track influenza across the United States by using search terms. See how it works: While Ebola is not as easily spread as the flu, Google shares similar information about search terms. Looking at how people are searching can help officials provide spread information about Ebola that people are looking for. The Human Behavior of Looking Up Health Information The internet is…Read more
Leaves Are Everywhere

Leaves Are Everywhere

Leaves are everywhere in City Hall Park in Burlington. One of the trees, to the right in this photo, still hasn't changed. It won't be long until all of the trees will be bare. Some trees are hanging on to their leaves.Read more
5 Ways to Protect Yourself Against Online Harassment

5 Ways to Protect Yourself Against Online Harassment

A survey from Pew Research Center found that 40% have experienced online harassment. The chart outlines the types of harassment experienced online and is broken down by age and gender. Gray is all Internet users, light blue is men (18-24), and dark blue is women (18-24). Data: Pew Research Center Add this to Your Site Before embedding, please read the terms of use. Some key findings from the report found that young adults (18-24) were likely than any other age group to experience harassment and young women (18-24) were more likely to experience…Read more

Why You Shouldn’t Just Question the News During Breaking News

Depending on the subject matter, breaking news is a sensitive, Many times, during breaking news, news agencies are reporting on changing and evolving situations. Having been in breaking news situations, all of varying degree, it's tedious and challenging work. For example, social media is both helpful, but can become a source of inaccurate reports and information. As news and information came out about the fatal Ottawa Parliment shooting, I came across this Tweet from On the Media about consuming breaking news information: Keep advice from the Breaking News Consumers' Handbook in mind as coverage…Read more
9 Common Social Media Marketing Mistakes

9 Common Social Media Marketing Mistakes

Social media marketing is complex and challenging. By avoiding common marketing mistakes, businesses and brands can create effective social media marketing campaigns. Jason Squires created an infographic outlining the 9 common social media marketing mistakes. The one common mistake that stands out is focusing on follower quantity and not quality. Social media is not solely designed to drive traffic to your website or products. It's about building relationships, community, and creating brand awareness. When we focus on the community of our social media profiles, our posting strategy shifts. We begin asking questions and…Read more